Planning, creation and implementation

  • Analysis of the existing transfer pricing systems under risk considerations

  • Development of a transfer pricing system concept and choosing a method

  • Implementation of transfer pricing systems in tax and legal terms

  • Establishment of group-wide transfer pricing guidelines

Documentation & Country-by-Country transfer pricing reporting

  • National coordination of transfer price documentation (as per local law)

  • International documentation concepts (e.g. OECD Masterfile-Concept)

  • Creation, conversion and analysis of Country-by-Country transfer pricing Reporting

Transfer pricing assessment/ litigation

  • At the level of Transfer pricing officer (TPO)

  • At the level of Dispute Resolution Panel (DRP)

  • At the level of Income Tax Appellate Tribunal (ITAT)

Special topics

  • Advance Pricing Agreements(APAs) support

  • Mutual Agreement Procedure (MAP)


  • Transfer Pricing LITIGATION – Handled client litigation at Supreme Court, High Court, ITAT, DRP, CIT(A) and TPO level. Dealt with some of the complex TP litigation relating to Marketing intangibles, Royalty, Intra Group Services (IGS). Successfully handled client cases having disputed amount of over 100 Crores.

  • Transfer Pricing Compliances - Transfer pricing reporting, FORM 3CEB, Master File, CbCR - Handled TP compliances of client in various industries like FMCG, Consumer Electronics, Power, Steel, Chemical, Pharma, Construction, Automobile, Engineering Consultancy Services, Software Support Services, industrial equipments, etc. Handled various listed and Indian headquartered clients

  • Transfer pricing Advisory services –

    • Provided advisory relating to the operating structure to be adopted for opening new business in India, highlighting various TP related Risks.

    • Advised clients relating to the TP related risks of opening of new business lines in the existing structure and various alternatives to mitigate them in our transfer pricing advisory services

    • Advised clients in various industries by providing them with the appropriate benchmarks as per the Indian TP regulations to be adopted for their international transactions with AEs

    • Reviewed and drafted inter-company agreements for various clients mitigating TP related risk.

    • Help clients successfully negotiating Advance Pricing Agreement with the government resulting in saving of huge litigation and other penal costs.

  • Assisted clients in TP Compliances by our transfer pricing advisory services for other Tax jurisdictions like South Africa, Thailand, Malaysia, Bangladesh.

Why Choose us

One Stop Solution

One Stop Solution

Multiple professional services under one roof (Accounting, Taxation and Legal support and transfer pricing reporting)

Qualified Professionals

Expert Advice

We provide businesses advice from qualified professionals with diverse experiences in transfer pricing advisory services

Cost Effective

Cost Sensitive

Our lower operational fixed costs helps startups allocate more funds elsewhere.

Practical Solutions

Easier Compliance

We provide cost effective solutions that are easy to implement with transfer pricing reporting.

Time Saving

Save Time

Our diverse professionals provide hassle free support reducing management involvement in back-end activities.

Personalized Services

Personalized Services

We dedicate a team member to ensure accountability to a startup.

Our Management

Shyam Goel

CA, (H)

Shyam Goel is the founder partner of the company and serving the profession since 1990. He carries vast experience in the field of Accountancy, Audit, and Corporate Law Matters. His strengths include excellent drafting, communication and management skills. He is the guiding force with 25 years in professional field.

Gopal Bansal


Gopal Bansal is currently leading the Managing partner of the comapny. He is serving the profession since 1994 and has a good exposure in Indirect Tax,Direct Tax, Accounting, Assessment Proceedings apart from his acumen across the areas of Management & Operational Audits and Management Consultancy services.

Sanyam Goel


Sanyam Goel has rich experience of Cross Border Transactions for various clients of the firm including International Taxation,IFRS and US GAAP. He is associated with the company for more than 6 years and has developed strong knowledge over the years. He has worked at senior positions in Ernst & Young.

Pankaj Goenka


He is currently leading the Inbound Investment Services wing of the compay. He has good exposure in Direct Taxation, Statutory & Internal Audits. He has a focused approach towards work & to this he has lead marketing, manufacturing and overall management assignments.His provides the clients an important opportunity to streamline and improve all aspects of reporting & understanding.

Govind Gupta


Govind Gupta leads the Indirect Tax team of the company. Serving the profession since 2002, he has vast experience in Sales Tax matters, Service Tax Compliances as well as new tax compliances under GST regime. Apart from Indirect Tax, he is well-equipped in providing Management Consultancy & other attestation services, including internal audit and due diligence.

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