Product and service innovation
Turning whiteboard brainstorms into tangible value
Finding better ways to break through
Developing a powerful innovation capability is no easy task. In fact, our recent studies show that there is no long-term correlation between the amount of money a company spends on its innovation efforts and its overall financial performance. Instead, what matters most is a company’s openness to new ideas, its ability to manage product innovation from conception to market introduction, and its discipline in linking new-product development tightly to specific sales, marketing and financial goals.
We help companies set strategies for building more effective organisations and capabilities rooted in portfolio management, product innovation, digital design, life cycle management, emerging technologies, customer insights, and more. Our proven expertise in these areas, across industries, allows us to identify innovation strategies and processes that are focused on delivering customer value, ensuring profitable products, and driving growth. Our strategies drive actionable change from the very start of our engagement, and deliver results that redefine your business for years to come.
How we help clients
By capturing customers and markets insights, and then understanding, targeting, and delivering the right “value mix,” we set strategies that improve profitability and fuel growth. Advantaged product concepts drive superior competitive positioning, and that, in turn, drives higher sales.
Global innovation networks
Large manufacturing companies have long headed offshore to reap the benefits of lower labour costs and closer contact with local markets. Now, companies of all kinds are applying that same principle to their innovation efforts. We help companies develop a global innovation programme that can reduce costs while taking advantage of the talent and resources available in local markets throughout the world to improve efficiency and effectiveness.
Product development excellence
Our approach to product development begins by diagnosing the client’s current innovation processes and results, and then helping them build distinctive capabilities to drive future performance. Those capabilities include open innovation networks that can integrate global customers, partners, and suppliers to generate more high-value ideas, and product development and lifecycle management processes that enable companies to bring the right new products to market faster.
We start by diagnosing the health of our client’s current innovation portfolio, and then systematically apply tools and best-practice templates to improve performance. Our methods have dramatically improved the quantity and quality of clients’ ideas and product concepts, and boosted clients’ efficiency by tailoring and implementing innovation portfolio processes to their particular situations. Our efforts have yielded real benefits in several metrics, from portfolio valuation and time-to-market to percentage of revenue from new products and overall return on innovation investment.
Product value management
To help increase product value and reduce product costs, we advise clients on both technical and commercial levers as well as setting up product value management (PVM) organisations. Our services include competitor teardown and benchmarking, value-based requirements engineering, design-to-value, value engineering, cost modelling with supplier negotiation support, PVM organisational design, PVM training, digital PVM, software cost reduction, and value-based technology strategy development.